Eugene M. Pak

Jul 29, 2019

An experienced counselor and litigator, Eugene provides strategic advice to his clients in both transactional and litigation matters. He acts as outside general counsel to many of his clients, and specialized intellectual property and litigation counsel to others. Eugene is a trusted advisor and vigorous advocate for his clients, helping them build and protect their businesses and brands, and to structure favorable deals and agreements.

Eugene’s clients include apparel companies, craft breweries, computer gaming companies, food and beverage companies, technology companies, and many others. He brings a diverse background to his work, having worked at large and small firms, as in-house counsel at a technology company, and at a nonprofit public interest firm.

Intellectual Property Development, Protection and Litigation

For more than fifteen years, Eugene has advised companies in the selection, registration and maintenance of their trademarks and copyrights both domestically and abroad. He has filed or managed thousands of trademark and copyright applications and registrations worldwide. He advises companies with large, well-established international trademark portfolios, as well as newer companies that are just developing their brands.

Eugene also represents clients in related areas such as advertising and marketing issues, social media issues, software licensing, website terms of use, privacy policies, DMCA policies and compliance, and trademark licenses and co-existence agreements. Eugene is also an experienced IP litigator, having litigated numerous IP cases and disputes in federal and state courts. His experience includes disputes involving trademarks, trade dress, copyrights, domain names, anti-counterfeiting, patent, trade secrets, and false advertising issues.

Craft Beer Law and Alcohol Beverage Law

Eugene leads the Craft Breweries & Brew Pubs practice at Wendel Rosen, advising craft breweries and others in the alcohol beverage industry. He serves as outside general counsel to many of his clients, advising them on a wide range of issues from entity formation, trademarks and copyrights, distribution and other contracts, employment issues, alcohol beverage (ABC) and labeling regulations, as well as marketing and advertising issues.

Eugene frequently speaks at beer conferences and has been quoted in Brewbound, All About Beer, The Daily Journal, and other media outlets. He ‘tweets’ on legal and business issues facing craft breweries as @beerattorney.

Business and Employment Advice and Litigation

Eugene is also an experienced business and employment law attorney. He has represented companies in a wide range of business and commercial matters, including antitrust issues, broker-dealer disputes, class action cases, investment fraud, bid disputes, real estate disputes, unfair competition matters, California Business & Professions Code §17200 claims, and Commerce Clause issues involving state and federal beverage laws and regulations. In the employment law field, he has advised and represented clients in matters involving non-compete agreements, misappropriation of trade secrets, employment discrimination, independent contractor versus employee status, and wage and hour laws. In addition to representing clients in court, he has represented clients in employment disputes before administrative agencies such as the California Labor Commissioner and New York Stock Exchange (arbitration).

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Richard A. Lyons

Jul 29, 2019

A partner and chair of the firm’s food and beverage practice, Richard is highly experienced in corporate, securities, and intellectual property (IP) law. He co-founded the firm’s intellectual property and green business practice groups and has deep insight in a broad range of business and legal matters. Richard is passionate about helping visionary companies meet their objectives.

Corporate

Versed in all aspects of the “business of business,” Richard guides clients in legal matters related to operations, organization, financing, and mergers and acquisitions. He assists clients in entity formation, corporate governance, shareholder agreements, equity and debt financing, distribution and vendor agreements, covenants not to compete, and employment agreements, and has represented companies and investors in venture capital rounds and private equity transactions.

Securities

Richard has represented both companies and professional investors in countless  exempt private securities transactions, including founders, accredited investors, venture capitalists, private equity, family offices, and strategic investors. He is experienced with disclosure and registration requirements under state Blue Sky and federal securities laws. He has advised clients on private placement memoranda, stock purchase agreements, structuring investor preferential returns, representations and warranties, and related ancillary agreements.

Intellectual Property

Richard is experienced with trademarks, trade secrets, copyright and patent licensing, and advises clients concerning the selection and clearing of trademarks, the protection of trademarks, and infringement issues. He has represented retail brands and businesses involved in digital entertainment and production services. With a background in computer programming, Richard has substantial legal experience advising software companies and, developers of  enterprise products, including  cloud-based software-as-a-service (SaaS) .

Food and Beverage

For more than two decades Richard has guided food and beverage companies, including natural and organic businesses and investors, in matters related to growing, manufacturing and production, co-packing and contract manufacturing, distribution, retail and online retail, food service, consumer brands, FDA labeling requirements, and third party certifications, such as Organic, Non-GMO and Fair Trade. He has also worked on product recalls and product recall insurance coverage issues.

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William C. Acevedo

Jul 29, 2019

Bill has spent two decades building a unique practice devoted to serving the needs of businesses, large and small, in a variety of industries. Bill’s particular blend of transactional, regulatory, litigation and green business experience makes him an invaluable adviser to his clients. Corporate clients look to him as their outside general counsel, seeking advice on both business and legal matters critical to their success.

General Corporate

Bill chairs the firm’s Business practice group. He regularly provides small to middle market companies with outside general counsel services.  He counsels his clients on entity formation, business and legal advice on proposed business transactions, general contract negotiation and drafting, brand and licensing protection, corporate governance, capital raises, and other general business matters.

Food and Beverage

Bill co-chairs the firm’s Food and Beverage practice group. He helps companies navigate regulatory, transactional and litigation matters in the food, beverage, dietary supplement and cosmetic industries. Bill assists his clients with:

  • Contract negotiation and drafting
  • Product label, labeling, advertising, and marketing material review
  • Capital raises through convertible debt and private placement offerings
  • Corporate governance
  • Responding to governmental/regulatory actions
  • Product recalls
  • Resolving business disputes and/or threatened class action matters
  • Mergers and acquisitions

Green Business

Bill also leads the firm’s Green Business practice group — an experienced group of attorneys advising and supporting companies that value health, the environment, and a sustainable economy. His green business clients include 1% for the Planet, B Corp members, public benefit corporations, and other companies that focus on sustainability issues.

Litigation

Bill has more than two decades of experience litigating matters in state and federal court. Since joining the firm’s litigation group in 2002, he has represented local and regional clients on matters including contractual disputes, unfair business practice claims, false/misleading labeling and advertising, shareholder and/or partnership disputes, environmental contamination claims, product liability, toxic tort, and eminent domain disputes. Drawing upon his experience, Bill regularly counsels clients on risk analysis, litigation strategy, dispute avoidance measures, and pre-trial dispute resolution. If informal resolution cannot be achieved, Bill advances his clients’ interest through trial.

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