Natural & Organic Products


The natural foods and products industry is part of a rapidly growing $200+ billion (with a "B") U.S. market for goods and services that appeal to consumers who make their buying decisions based in part on their values of healthy living and environmental and social justice.  This industry is growing at a substantial rate. 

Wendel Rosen attorneys have a significant amount of experience working with large and small companies in the natural foods and products industry. While these companies share many of the legal needs as "non green" companies, there are several areas that require some special thought, including issues related to production done through "co-packing" arrangements with third party producers, third party development agreements and transfer of ownership for intellectual property, and a number of laws governing labeling of organic and natural products.

Areas of particular interest to our natural and organic clients include:

  • Fair Trade
  • Organic labeling
  • "Greenwashing" and other advertising matters
  • Sustainable agriculture
  • Carbon offsetting for transportation and distribution
  • "Green" product production and facility operations
  • Licensing and intellectual property
  • Employment matters
  • Mergers and acquisitions
  • Corporate social responsibility initiatives 


Our clients like the fact that we are also a green business and that we share many of the core values they have.  We see many of them when we participate in trade conferences such as the Natural Products Expo West each year. We follow the issues faced by this market segment and enjoy playing a part in the success of companies that provide healthier alternatives to consumers.

If you are interested in this area of our practice, we recommend you explore other parts of the Web site to see more about our BusinessEmployment, Litigation and other related areas.


  • Advised leading Bay Area ice cream maker in trademark matters and licensing agreement with professional athlete.

  • Represented the manufacturer of natural organic fruit snacks in its acquisition by a leading national natural foods company

  • Acevedo, William C.
  • Lyons, Richard A.
  • Pak, Eugene M.
  • Zackler, Allan I.
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