Selna, Robert

510.834.6600 T

510.808.4745 F


Selna weighs in on CNBC coverage of SB51

Longstanding Success

Since 2004, Oakland-based Wendel Rosen has helped clients navigate California’s cannabis laws, including advising the largest contract manufacturer of extracted products in the state.  More recently, the firm has represented clients in the newly-legalized hemp industry.  In 2018, California kicked-off cannabis legalization and the federal government decriminalized hemp. The laws governing both industries are still a work in progress, however, and Wendel Rosen’s experience remains invaluable.  

An Expanding Need for Wendel Rosen’s Expertise

By 2020, California cannabis and hemp are expected to be multi-billion dollar industries. This rapid expansion has generated the need for legal services not only related to regulatory compliance and entity formation, but also to business transactions, intellectual property protections and financing – all areas in which Wendel Rosen excels.

Complete Services for Unique Industries

Wendel Rosen’s breadth of business law expertise ideally positions the firm to advise cannabis and hemp clients during this pivotal time. As a full-service business law firm, Wendel Rosen is equipped to handle the needs of established and new enterprises. The firm’s attorneys provide all the legal services that every business needs, but they also understand unique challenges faced by cannabis and hemp clients in areas that include:

  • Permitting and Compliance
  • Real Estate
  • Investment and Financing
  • Mergers and Acquisitions
  • Litigation
  • Insurance
  • Intellectual Property
  • Packaging and Labeling
  • Tax

For firm insights into legal issues impacting the Cannabis industry, please visit our California Cannabis Law Blog.


Representative Matters


Real Estate Transactions

  • Representing numerous landlords across California in lease transactions with cannabis operators

  • Advising multiple cannabis business tenants across California in lease transactions with landlords, including a master-tenant developer renovating a 140,000 square-foot circa-1944 publicly-owned warehouse


Permitting/Land use/Compliance

  • Serving as outside general counsel for a fully-integrated cannabis company whose value is estimated at $125 million, including assisting in obtaining permits licenses, real estate transactions, contracts, financing and environmental issues

  • Representing multiple cannabis operators across California seeking cannabis permits and licenses

  • Representing retail operators in permitting-related litigation against the Cities of Stockton and San Diego


Corporate Formation/Financing/Mergers and Acquisition

  • Advising a California cannabis company licensed for cultivation, manufacturing, distribution and retail in its $10 million Series A Preferred Stock offering

  • Advising a Canadian public company on due diligence and licensing matters in its $30 million acquisition of a California cannabis manufacturing and distribution company

  • Counseled manufacturer of grow containers on entity structure, capitalization, and transfer of intellectual property

  • Advised multiple startup cannabis companies on entity selection and structure, taking into consideration 280E tax issues and tax liability


Commercial Transactions and Matters

  • Advised operators in creating distribution agreements, purchase agreements, strategic partnership agreements, and other commercial transactions

  • Assisting manufacturer of electric pipes on employment matters, creating an equity incentive plan, and general corporate matters



  • Obtained full dismissal with award of costs for cultivator sued for unfair business practices by competitor

  • Defending landowner who terminated purchase agreement with manufacturer buyer

  • Defending landlord sued for unfair business practices relating to tenant’s illegal cultivation

  • Negotiated restoration of utilities service to landlord whose tenant left considerable unpaid utilities balance


  • Selna, Robert
  • Acevedo, William C.
  • Balderama, Karen J.
  • Butera, Mia L.
  • Cohen, Joshua D.
  • Cooper, Michael D.
  • Green, Tracy
  • Manley, Wendy L.
  • Morger, Steven M.
  • Pak, Eugene M.
  • Wasserman, R. Zachary
  • Williams, Todd A.
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