The natural foods and products industry is part of a rapidly growing $200+ billion (with a “B”) U.S. market for goods and services that appeal to consumers who make their buying decisions based in part on their values of healthy living and environmental and social justice.  This industry is growing at a substantial rate.

Wendel Rosen attorneys have a significant amount of experience working with large and small companies in the natural foods and products industry. While these companies share many of the legal needs as “non green” companies, there are several areas that require some special thought, including issues related to production done through “co-packing” arrangements with third party producers, third party development agreements and transfer of ownership for intellectual property, and a number of laws governing labeling of organic and natural products.

Areas of particular interest to our natural and organic clients include:

  • Fair Trade
  • Organic labeling
  • “Greenwashing” and other advertising matters
  • Sustainable agriculture
  • Carbon offsetting for transportation and distribution
  • “Green” product production and facility operations
  • Licensing and intellectual property
  • Employment matters
  • Mergers and acquisitions
  • Corporate social responsibility initiatives

 

Our clients like the fact that we are also a green business and that we share many of the core values they have.  We see many of them when we participate in trade conferences such as the Natural Products Expo West each year. We follow the issues faced by this market segment and enjoy playing a part in the success of companies that provide healthier alternatives to consumers.

If you are interested in this area of our practice, we recommend you explore other parts of the Web site to see more about our BusinessEmployment, Litigation and other related areas.

  • Advised organic and fair trade food manufacturer in acquisition of North American trademark rights and worldwide trademark registration matters

  • Advised leading Bay Area ice cream maker in trademark matters and licensing agreement with professional athlete.

  • Represented the manufacturer of natural organic fruit snacks in its acquisition by a leading national natural foods company

publications

Proposition 65 – Continuing Challenges for Food Industry

Proposition 65 – Continuing Challenges for Food Industry

01/14/2019 | Client Update

Many in the food industry are still unaware that in addition to following extensive federal labeling laws, they must also be attentive to a unique California public disclosure law known…

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WARNING: New Prop 65 Regs Contain Requirements Known to Cause Consternation and Risk for CA Businesses

WARNING: New Prop 65 Regs Contain Requirements Known to Cause Consternation and Risk for CA Businesses

08/20/2018 | Client Update

On August 30, 2018, new “Clear and Reasonable Warning” regulations take effect in California.  The ubiquitous signs and labels advising of the presence of chemicals that cause cancer or reproductive…

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Litigation Trends: An Overview of Ongoing Concerns for Food & Beverage Manufacturers

Litigation Trends: An Overview of Ongoing Concerns for Food & Beverage Manufacturers

03/14/2017 | William C. Acevedo

While the FDA monitors food products to ensure compliance with the Federal Food Drug & Cosmetic Act (Act), resource constraints limit the FDA’s reach. Yet, ask any food company —…

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Date Category Publication Title
04/21/2016 Publication Wendy L. Manley Turmoil for Food Brands: New Prop 65 Warning Requirement for BPA in Packaging