William C. AcevedoAttorney

Wendel Rosen Black & Dean LLP 1111 BroadwayOakland, CA 94607
Alter Ego

Bill brings a business person’s perspective to the handling and resolution of business challenges and/or litigation.  In doing so, Bill preserves capital and protects business relationships.  Bill’s clients look to him as their outside general counsel, often seeking his guidance on both transactional and litigation matters.

Bill leads the firm’s Green Business Practice Group - an experienced group of attorneys who advise and support companies that value health, the environment, and a sustainable economy.  He advises clients on various business issues related to natural foods and organic products, and participates in organizations committed to promoting the development of sustainable business practices. Bill’s green business clients range from natural foods/organic products companies to internet-based companies that focus on sustainability issues. They typically require legal services pertaining to entity formation, general business advice, contract negotiation/drafting, corporate financing and capital raises, trademark and licensing issues, and employment counseling.

Bill has more than a decade of experience litigating various matters in both state and federal court.  Since joining Wendel Rosen’s litigation group in 2002, he has represented numerous local and regional clients on a variety of matters, including contractual disputes, unfair business practice claims, shareholder and/or partnership disputes, environmental contamination claims, product liability, toxic tort, personal injury, and eminent domain disputes.  Bill is well versed in all aspects of civil litigation, from inception to trial and appeal.

Bill was a co-host of The Wendel Forum, Wendel Rosen’s weekly radio program that aired Saturday mornings on 960 KNEW AM Radio in 2012 and 2013.  Past episodes of the program are hosted on the Green Business Practice Group’s blog at www.TheWendelForum.com. In addition, Bill has been quoted on green business and sustainability matters in various periodicals, including the San Francisco Business Times, the East Bay Business Times and GreenBiz.com.




  • Obtained favorable settlement of class action lawsuit involving alleged violations of Unruh Act.

  • Obtained defense verdict for client in breach of personal guaranty action.

  • Member of trial team that obtained defense verdict for client in employment dispute involving claims of discrimination and retaliation.

  • Second-chair of trial team that secured dismissal of action arising from real estate action and alter ego claim following several days of trial.

  • Obtained favorable settlement of dispute between shareholders of privately-held company pertaining to the ongoing operation and management of company.

Green Business

  • Served as outside general counsel to internet-based client, advising client on all matters ranging from contract negotiations/drafting, application for and enforcement of trademarks, and general employment matters.

  • Helped organize media-based client as limited liability company.

  • Revised contract template documents for energy efficiency contractor.

  • Advised leading Bay Area ice cream maker in trademark matters and licensing agreement with professional athlete.

  • Assisted homeowner in resolving dispute with neighbors over construction of solar array in conjunction with complex green building home remodeling project.


Available Articles:


East Bay Regional Parks District Foundation Board

  • President, 2014 to present
  • Member, 2008 to present

Alameda County Bar Association

Richmond Economic Development Commission

  • Chair, 2008 – 2010
  • Vice Chair, 2007 – 2008
  • Commissioner, 2005 – 2010

Richmond General Plan Advisory Committee

Healthy Child Healthy World

  • Board of Directors, 2009 – 2011

Rosie the Riveter Trust

  • Counsel to the Board, 2007 – 2008

Bay Area Air Quality Management District Spare the Air Leadership Committee

  • Member, 2009 – 2012

Featured Presentations:

  • "Rapid Growth, The Business of Organics, Agriculture and Food Systems," moderator, Opportunity Green 2010 and October 2011
  • "Everything You Need To Know To Be Ready For Trial,” panelist, California Continuing Education of the Bar, April 16, 2010
  • "Grow Your Business Green,” panelist, Green Chamber of Commerce, Green Business Speaker Series, October 13, 2009
  • “Proving Damages Caused by Mold Infestation,” panelist, National Business Institute, November 13, 2008
  • "So You Want To Green Your Business - Now What?" presenter, Central Valley Human Resources Management Association, August 20, 2008
  • "Employer Perspectives on How to Blue Your Business," panelist, Spare the Air Day Employer Summit, Bay Area Air Quality Management District, August 18, 2008
  • "The Examination of Witnesses Before Trial - A Primer on Depositions," panelist, California Continuing Education of the Bar, May 16, 2008
  • "Structuring Global Warming & Green Business Practice Groups," panelist, Bar Association of San Francisco, April 17, 2008
  • "Sustainable Business Practices/Legal Issues," panelist, Golden Gate University School of Law, April 2007
  • "Spare the Air Employer Summit: Building on Success," panelist, Bay Area Air Quality Management District, October 2, 2007
  • "Going Green: Legal and Business Aspects," moderator, Alameda County Bar Association, October 2007



  • Selected for inclusion in Northern California Super Lawyers magazine Rising Stars list, 2010-2012
  • "Rella Lossy Professional Achievement Award, Marketing Attorney," Legal Marketing Association - Bay Area Chapter, 2010
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