Pak, Eugene M.

Eugene M. Pak

t: 510.834.6600
f: 510.834.1928


University of California, Berkeley, Boalt Hall School of Law; J.D.

University of Michigan; B.A.


State Bar of California

  • Profile
  • Practice Highlights
  • Recognition

An experienced counselor and litigator, Eugene provides strategic advice to his clients in both transactional and litigation matters. He acts as outside general counsel to many of his clients, and specialized intellectual property and litigation counsel to others. Eugene is a trusted advisor and vigorous advocate for his clients, helping them build and protect their businesses and brands, and to structure favorable deals and agreements.

Eugene’s clients include apparel companies, craft breweries, computer gaming companies, food and beverage companies, technology companies, and many others. He brings a diverse background to his work, having worked at large and small firms, as in-house counsel at a technology company, and at a nonprofit public interest firm.

Intellectual Property Development, Protection and Litigation

For more than fifteen years, Eugene has advised companies in the selection, registration and maintenance of their trademarks and copyrights both domestically and abroad. He has filed or managed thousands of trademark and copyright applications and registrations worldwide. He advises companies with large, well-established international trademark portfolios, as well as newer companies that are just developing their brands.

Eugene also represents clients in related areas such as advertising and marketing issues, social media issues, software licensing, website terms of use, privacy policies, DMCA policies and compliance, and trademark licenses and co-existence agreements. Eugene is also an experienced IP litigator, having litigated numerous IP cases and disputes in federal and state courts. His experience includes disputes involving trademarks, trade dress, copyrights, domain names, anti-counterfeiting, patent, trade secrets, and false advertising issues.

Craft Beer Law and Alcohol Beverage Law

Eugene leads the Craft Breweries & Brew Pubs practice at Wendel Rosen, advising craft breweries and others in the alcohol beverage industry. He serves as outside general counsel to many of his clients, advising them on a wide range of issues from entity formation, trademarks and copyrights, distribution and other contracts, employment issues, alcohol beverage (ABC) and labeling regulations, as well as marketing and advertising issues.

Eugene frequently speaks at beer conferences and has been quoted in Brewbound, All About Beer, The Daily Journal, and other media outlets. He ‘tweets’ on legal and business issues facing craft breweries as @beerattorney.

Business and employment advice and litigation

Eugene is also an experienced business and employment law attorney. He has represented companies in a wide range of business and commercial matters, including antitrust issues, broker-dealer disputes, class action cases, investment fraud, bid disputes, real estate disputes, unfair competition matters, California Business & Professions Code §17200 claims, and Commerce Clause issues involving state and federal beverage laws and regulations. In the employment law field, he has advised and represented clients in matters involving non-compete agreements, misappropriation of trade secrets, employment discrimination, independent contractor versus employee status, and wage and hour laws. In addition to representing clients in court, he has represented clients in employment disputes before administrative agencies such as the California Labor Commissioner and New York Stock Exchange (arbitration).

  • Represented craft beverage company in Series A and Series B investment rounds.
  • Advised craft brewery on fundraising and contract brewing issues.
  • Advised apparel company in spin-off of textile technology company and joint venture with large textile maker.
  • Represented software company in acquisition by major international media company.
  • Represented SaaS company in corporate formation and licensing agreements with major financial institutions.
  • Advised agricultural and horticultural products company in formation, intellectual property issues, and distribution contracts.
  • Advised textile technology company on corporate formation and intellectual property matters.
  • Advised craft breweries and other food & beverage companies on distribution contracts and regulatory matters.
  • Advised alcohol beverage companies on alcohol beverage licensing and tied-house issues.

Craft Beverage Lawyers Guild

  • Founding Member
  • President, 2019

Brewers Association

California Craft Brewers Association

Asian American Bar Association of the Greater Bay Area (AABA)

  • Board of Directors, 2004–2011
  • Co-chair, Community Services Committee, 1998–2000
  • Newsletter/Website Committee, 1998–2000; 2003 to present

International Association of Korean Lawyers (IAKL)

  • Regional Governor, Northern California, 2011–2014
  • Annual Conference Organizing Committee, 2004, 2006, 2009–2011
  • Treasurer, 1998–1999

International Trademark Association (INTA)

  • Member, Anti-Counterfeiting Committee, 2014
  • Member, Internet Committee, 2010–2013
  • Member, Information Resources Committee, 2004–2005
  • Member, Trademark Dilution Committee, 2004–2005
  • Member, Trademark Reporter Editorial Board, 1999–2000

Korean American Bar Association of Northern California (KABANC)

  • Recognized as “Alumnus of the Year,” 2016
  • Board Member, 2013–2014
  • President, 2001–2002
  • Treasurer, 1998

National Asian Pacific American Bar Association (NAPABA)

  • California Regional Conference Organizing Committee, 2005
  • Recognized as one of “Best Lawyers Under 40,” 2005

Alameda County Bar Association


  • Alumnus of the Year Award, Korean American Bar Association of Northern California (KABANC), 2016
  • Best Lawyers Under 40,  National Asian Pacific American Bar Association (NAPABA), 2005
  • Distinguished Service Award, Asian American Bar Association of the Greater Bay Area, 2005
  • Unity Award, Minority Bar Coalition and Korean American Bar Association, 2003


Beer and Brands

Beer and Brands

10/01/2018 | Beverage Master

Craft brew and intellectual property attorney Eugene Pak recently wrote an article for Beverage Master magazine about selecting a unique name that will pass trademark muster. His article begins on…

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01/28/2020 | American Cider Association

Wendel Rosen is pleased to sponsor CiderCon Tuesday, January 28 – Friday, January 31.  Join us in exploring the delicious universe of Central California Cider. Explore local orchards, indulge in…

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Date Category Host Title


Eugene Pak Receives KABANC Alumnus of the Year Award

Eugene Pak Receives KABANC Alumnus of the Year Award


OAKLAND, Calif., Sept. 14, 2016 – Wendel, Rosen, Black & Dean LLP, the largest law firm in the East Bay representing businesses throughout the region, congratulates Partner Eugene Pak on…

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University of California, Berkeley, Boalt Hall School of Law; J.D.

University of Michigan; B.A.


State Bar of California

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