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Eugene M. Pak

Eugene M. Pak
Attorney

t: 510.834.6600
f: 510.834.1928
epak@wendel.com

Education

University of California, Berkeley, Boalt Hall School of Law; J.D.

University of Michigan; B.A.

Admissions

State Bar of California

  • Profile
  • Practice Highlights
  • AFFILIATIONS
  • Recognition
  • INSIGHTS

An experienced counselor and litigator, Eugene provides strategic advice to his clients in both transactional and litigation matters. He acts as outside general counsel to many of his clients, and specialized intellectual property and litigation counsel to others. Eugene is a trusted advisor and vigorous advocate for his clients, helping them build and protect their businesses and brands, and to structure favorable deals and agreements.

Eugene’s clients include apparel companies, craft breweries, computer gaming companies, food and beverage companies, technology companies, and many others. He brings a diverse background to his work, having worked at large and small firms, as in-house counsel at a technology company, and at a nonprofit public interest firm.

Intellectual Property Development, Protection and Litigation

For more than fifteen years, Eugene has advised companies in the selection, registration and maintenance of their trademarks and copyrights both domestically and abroad. He has filed or managed thousands of trademark and copyright applications and registrations worldwide. He advises companies with large, well-established international trademark portfolios, as well as newer companies that are just developing their brands.

Eugene also represents clients in related areas such as advertising and marketing issues, social media issues, software licensing, website terms of use, privacy policies, DMCA policies and compliance, and trademark licenses and co-existence agreements. Eugene is also an experienced IP litigator, having litigated numerous IP cases and disputes in federal and state courts. His experience includes disputes involving trademarks, trade dress, copyrights, domain names, anti-counterfeiting, patent, trade secrets, and false advertising issues.

Craft Beer Law and Alcohol Beverage Law

Eugene leads the Craft Breweries & Brew Pubs practice at Wendel Rosen, advising craft breweries and others in the alcohol beverage industry. He serves as outside general counsel to many of his clients, advising them on a wide range of issues from entity formation, trademarks and copyrights, distribution and other contracts, employment issues, alcohol beverage (ABC) and labeling regulations, as well as marketing and advertising issues.

Eugene frequently speaks at beer conferences and has been quoted in Brewbound, All About Beer, The Daily Journal, and other media outlets. He ‘tweets’ on legal and business issues facing craft breweries as @beerattorney.

Business and Employment Advice and Litigation

Eugene is also an experienced business and employment law attorney. He has represented companies in a wide range of business and commercial matters, including antitrust issues, broker-dealer disputes, class action cases, investment fraud, bid disputes, real estate disputes, unfair competition matters, California Business & Professions Code §17200 claims, and Commerce Clause issues involving state and federal beverage laws and regulations. In the employment law field, he has advised and represented clients in matters involving non-compete agreements, misappropriation of trade secrets, employment discrimination, independent contractor versus employee status, and wage and hour laws. In addition to representing clients in court, he has represented clients in employment disputes before administrative agencies such as the California Labor Commissioner and New York Stock Exchange (arbitration).

  • Represented craft beverage company in Series A and Series B investment rounds.
  • Advised craft brewery on fundraising and contract brewing issues.
  • Advised apparel company in spin-off of textile technology company and joint venture with large textile maker.
  • Represented software company in acquisition by major international media company.
  • Represented SaaS company in corporate formation and licensing agreements with major financial institutions.
  • Advised agricultural and horticultural products company in formation, intellectual property issues, and distribution contracts.
  • Advised textile technology company on corporate formation and intellectual property matters.
  • Advised craft breweries and other food & beverage companies on distribution contracts and regulatory matters.
  • Advised alcohol beverage companies on alcohol beverage licensing and tied-house issues.

Craft Beverage Lawyers Guild

  • Founding Member
  • President, 2019

Brewers Association

California Craft Brewers Association

Asian American Bar Association of the Greater Bay Area (AABA)

  • Board of Directors, 2004–2011
  • Co-chair, Community Services Committee, 1998–2000
  • Newsletter/Website Committee, 1998–2000; 2003 to present

International Association of Korean Lawyers (IAKL)

  • Regional Governor, Northern California, 2011–2014
  • Annual Conference Organizing Committee, 2004, 2006, 2009–2011
  • Treasurer, 1998–1999

International Trademark Association (INTA)

  • Member, Anti-Counterfeiting Committee, 2014
  • Member, Internet Committee, 2010–2013
  • Member, Information Resources Committee, 2004–2005
  • Member, Trademark Dilution Committee, 2004–2005
  • Member, Trademark Reporter Editorial Board, 1999–2000

Korean American Bar Association of Northern California (KABANC)

  • Recognized as “Alumnus of the Year,” 2016
  • Board Member, 2013–2014
  • President, 2001–2002
  • Treasurer, 1998

National Asian Pacific American Bar Association (NAPABA)

  • California Regional Conference Organizing Committee, 2005
  • Recognized as one of “Best Lawyers Under 40,” 2005

Alameda County Bar Association

 

  • Alumnus of the Year Award, Korean American Bar Association of Northern California (KABANC), 2016
  • Best Lawyers Under 40,  National Asian Pacific American Bar Association (NAPABA), 2005
  • Distinguished Service Award, Asian American Bar Association of the Greater Bay Area, 2005
  • Unity Award, Minority Bar Coalition and Korean American Bar Association, 2003

Publications

Beer and Brands

Beer and Brands

10/01/2018 | Beverage Master

Craft brew and intellectual property attorney Eugene Pak recently wrote an article for Beverage Master magazine about selecting a unique name that will pass trademark muster. His article begins on…

Full Article

Events

Meet The Legal Experts

Meet The Legal Experts

05/02/2018 | Brewers Association's Craft Brewers

Food and Beverage Attorney Eugene Pak took part in the "Meet The Legal Experts" on Wednesday, May 2, 2018 as part of California Craft Brewers Association's Conference in Nashville, TN.  Registration…

Full Article
Starting Your Own Craft Brewery: Business & Legal Considerations

Starting Your Own Craft Brewery: Business & Legal Considerations

10/22/2017 | Food Craft Institute

Food and Beverage Attorney Eugene Pak took part in the “Starting Your Own Craft Brewery: Business & Legal Considerations” on October 22, 2017 as part of the Food Craft Institute in Oakland,…

Full Article
Know Your ABC’s Seminar

Know Your ABC’s Seminar

05/23/2017 | California Craft Brewers Association

Food and Beverage Attorney Eugene Pak will speak at "Know Your ABC's" seminar on Tuesday, May 23, 2017 as part of California Craft Brewers Association's Spring Conference in San Diego, CA….

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Date Category Host Title
05/22/2017 Seminar California Craft Brewers Association Expert-Is-In Session (ABC Issues)
02/13/2017 Seminar Bavarian Breweries & Distilleries So You Want to be A Distiller: Licensing, Labeling and Reporting Requirements
More Articles
11/14/2016 Seminar California Craft Brewers Association The Expert Is In (ABC Issues)
10/29/2016 Seminar Food Craft Institute Legal Tips for Craft Breweries
09/18/2016 Seminar Bavarian Breweries & Distilleries So You Want to be A Distiller: Licensing, Labeling and Reporting Requirements
06/06/2016 Seminar Bavarian Breweries & Distilleries So You Want to be A Distiller: Licensing, Labeling and Reporting Requirements
05/03/2016 Seminar Brewers Association's Craft Brewers Conference Top Ten Legal Tips for Craft Breweries
10/25/2015 Seminar Food Craft Institute The Business of Beer: Legal Issues
More Articles
10/15/2015 Seminar The Bar Association of San Francisco Brewery Law Basics
05/21/2014 Seminar Advertising and Promotions Law
04/03/2014 Seminar Brewers Association's Craft Brewers Conference Trademark Law: Picking, Protecting and Policing Your Brands
11/12/2013 Seminar Sonoma County Beer, Cider & Spirits Conference Financing and Resources for the Sonoma Artisan Community
06/27/2013 Seminar 2.Oak Legal Workshop for Tech Entrepreneurs

News

Eugene Pak Comments on MolsonCoors Case in World Trademark Review

Eugene Pak Comments on MolsonCoors Case in World Trademark Review

05/14/2020 | World Trademark Review

Eugene Pak, head of Wendel Rosen’s Alcoholic Beverage Law practice and IP group, was quoted in the World Trademark Review (May 7, 2020) on the Seventh Circuit’s recent decision in…

Full Article
Eugene Pak Teaches Beer Law Course at UC Davis School of Law

Eugene Pak Teaches Beer Law Course at UC Davis School of Law

05/01/2020 | Wendel Rosen LLP

Eugene Pak, who heads up Wendel Rosen LLP’s Alcohol Beverage Law practice, taught a course on “beer law” last month (April 2020) at the UC Davis School of Law, via…

Full Article
Eugene Pak Receives KABANC Alumnus of the Year Award

Eugene Pak Receives KABANC Alumnus of the Year Award

09/14/2016

OAKLAND, Calif., Sept. 14, 2016 – Wendel, Rosen, Black & Dean LLP, the largest law firm in the East Bay representing businesses throughout the region, congratulates Partner Eugene Pak on…

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Education

University of California, Berkeley, Boalt Hall School of Law; J.D.

University of Michigan; B.A.

Admissions

State Bar of California

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