Acevedo, William C.

William C. Acevedo
Attorney

t: 510.834.6600
f: 510.834.1928
wacevedo@wendel.com

Education

Boston College Law School,
J.D.

Rutgers University;
B.A., English/Political Science

Admissions

State Bar of California

  • Profile
  • Experience
  • Affiliations
  • Recognitions
  • Insights

Bill has spent two decades building a unique practice devoted to serving the needs of businesses, large and small, in a variety of industries. Bill’s particular blend of transactional, regulatory, litigation and green business experience makes him an invaluable adviser to his clients. Corporate clients look to him as their outside general counsel, seeking advice on both business and legal matters critical to their success.

General Corporate

Bill regularly provides small to middle market companies with outside general counsel services.  He counsels his clients on entity formation, business and legal advice on proposed business transactions, general contract negotiation and drafting, brand and licensing protection, corporate governance, capital raises, and other general business matters.

Food and Beverage

Bill co-chairs the firm’s Food and Beverage practice group. He helps companies navigate regulatory, transactional and litigation matters in the food, beverage, dietary supplement and cosmetic industries. Bill assists his clients with:

  • Contract negotiation and drafting
  • Product label, labeling, advertising, and marketing material review
  • Capital raises through convertible debt and private placement offerings
  • Corporate governance
  • Responding to governmental/regulatory actions
  • Product recalls
  • Resolving business disputes and/or threatened class action matters
  • Mergers and acquisitions

Green Business

Bill also leads the firm’s Green Business practice group — an experienced group of attorneys advising and supporting companies that value health, the environment, and a sustainable economy. His green business clients include 1% for the Planet, B Corp members, public benefit corporations, and other companies that focus on sustainability issues.

Litigation

Bill has more than two decades of experience litigating matters in state and federal court. Since joining the firm’s litigation group in 2002, he has represented local and regional clients on matters including contractual disputes, unfair business practice claims, false/misleading labeling and advertising, shareholder and/or partnership disputes, environmental contamination claims, product liability, toxic tort, and eminent domain disputes. Drawing upon his experience, Bill regularly counsels clients on risk analysis, litigation strategy, dispute avoidance measures, and pre-trial dispute resolution. If informal resolution cannot be achieved, Bill advances his clients’ interest through trial.

Litigation

  • Obtained favorable settlement of class action lawsuit involving alleged violations of Unruh Act.
  • Obtained defense verdict for client in breach of personal guaranty action.
  • Member of trial team that obtained defense verdict for client in employment dispute involving claims of discrimination and retaliation.
  • Second-chair of trial team that secured dismissal of action arising from real estate action and alter ego claim following several days of trial.
  • Obtained favorable settlement of dispute between shareholders of privately-held company pertaining to the ongoing operation and management of company.

Green Business

  • Served as outside general counsel to internet-based client, advising client on all matters ranging from contract negotiations/drafting, application for and enforcement of trademarks, and general employment matters.
  • Helped organize media-based client as limited liability company.
  • Revised contract template documents for energy efficiency contractor.
  • Advised leading Bay Area ice cream maker in trademark matters and licensing agreement with professional athlete.
  • Assisted homeowner in resolving dispute with neighbors over construction of solar array in conjunction with complex green building home remodeling project.

East Bay Regional Parks District Foundation Board

  • President, 2014 to present
  • Member, 2008 to present

Alameda County Bar Association

Richmond Economic Development Commission

  • Chair, 2008 – 2010
  • Vice Chair, 2007 – 2008
  • Commissioner, 2005 – 2010

Richmond General Plan Advisory Committee

Healthy Child Healthy World

  • Board of Directors, 2009 – 2011

Rosie the Riveter Trust

  • Counsel to the Board, 2007 – 2008

Bay Area Air Quality Management District Spare the Air Leadership Committee

  • Member, 2009 – 2012
  • Selected for inclusion in Northern California Super Lawyers magazine Rising Stars list, 2010-2012
  • “Rella Lossy Professional Achievement Award, Marketing Attorney,” Legal Marketing Association – Bay Area Chapter, 2010

Publications

2018 Summary of Changes to Income Tax for Corporations and Pass-Through Entities

2018 Summary of Changes to Income Tax for Corporations and Pass-Through Entities

03/01/2018 | Trusts and Estates Practice Group

[Click here to go back to "Decoding the Tax Cuts and Jobs Act of 2017 for Estate and Wealth Planning" page.]  The following provides a summary of the changes to…

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Food litigation 101: Non-functional slack fill… are you up to speed?

Food litigation 101: Non-functional slack fill… are you up to speed?

08/11/2017 | Food Navigator

Food and Beverage attorney Bill Acevedo was quoted in the article “Food litigation 101: Non-functional slack fill… are you up to speed?,” which was published on Food Navigator. Does the…

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Litigation Trends: An Overview of Ongoing Concerns for Food & Beverage Manufacturers

Litigation Trends: An Overview of Ongoing Concerns for Food & Beverage Manufacturers

03/14/2017 | William C. Acevedo

While the FDA monitors food products to ensure compliance with the Federal Food Drug & Cosmetic Act (Act), resource constraints limit the FDA’s reach. Yet, ask any food company —…

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Date Category Publication Title
01/25/2016 Publication Garret Murai California Supreme Court Shifts Gears on “Reverse CEQA”
01/15/2015 Publication Employment Practice 2015 Brings an Assortment of New Employment Laws
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05/13/2014 Publication Wendy Manley

2014 IGP Challenge Filed

News

Bill Acevedo Comments on Law Firm Succession Planning

Bill Acevedo Comments on Law Firm Succession Planning

11/20/2019 | Law.com

In Law.com’s annual “Mid-Market Report,” Partner Bill Acevedo discusses one issue that is causing anxiety in some midsize law firms: succession planning. It’s becoming clear that many partners are nearing…

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“Happy Cows” and Sad Customers? Bill Acevedo Comments on Ben & Jerry’s Milk Sourcing Lawsuit

“Happy Cows” and Sad Customers? Bill Acevedo Comments on Ben & Jerry’s Milk Sourcing Lawsuit

11/14/2019 | Food Navigator USA

In a recent interview with Food Navigator USA, Partner Bill Acevedo discusses the recent lawsuit against Unilever that alleges the company misleads customers by representing Ben & Jerry’s ice cream…

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Bill Acevedo Offers Insight into Cannabis-Infused Beverage Market

Bill Acevedo Offers Insight into Cannabis-Infused Beverage Market

10/24/2019 | Benzinga

Wendel Rosen Partner Bill Acevedo spoke with Benzinga recently, offering his perspective on cannabis-infused beverages. With newly approved cannabis products, including beverages, entering the market in Canada, Bill suggests watching…

More
Date Category Publication Title
06/07/2019 News Food Navigator  CBD is Growing Fast, but Several Hurdles Could Slow Progress
11/02/2018 News Food Navigator  Miyoko’s Kitchen Sued Over Vegan Butter Labels: “Products Bask in Dairy’s Halo”
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06/26/2018 News Law360  Trump Food Safety Proposal Unlikely To Have Legs

Education

Boston College Law School,
J.D.

Rutgers University;
B.A., English/Political Science

Admissions

State Bar of California

Bill's Latest Blog Post