Acevedo, William C.

William C. Acevedo
Attorney

t: 510.834.6600
f: 510.834.1928
wacevedo@wendel.com

Education

Boston College Law School,
J.D.

Rutgers University;
B.A., English/Political Science

Admissions

State Bar of California

  • Profile
  • Experience
  • Affiliations
  • Recognitions
  • Insights

Bill has spent two decades building a unique practice devoted to serving the needs of businesses, large and small, in a variety of industries. Bill’s particular blend of transactional, regulatory, litigation and green business experience makes him an invaluable adviser to his clients. Corporate clients look to him as their outside general counsel, seeking advice on both business and legal matters critical to their success.

General Corporate

Bill regularly provides small to middle market companies with outside general counsel services.  He counsels his clients on entity formation, business and legal advice on proposed business transactions, general contract negotiation and drafting, brand and licensing protection, corporate governance, capital raises, and other general business matters.

Food and Beverage

Bill co-chairs the firm’s Food and Beverage practice group. He helps companies navigate regulatory, transactional and litigation matters in the food, beverage, dietary supplement and cosmetic industries. Bill assists his clients with:

  • Contract negotiation and drafting
  • Product label, labeling, advertising, and marketing material review
  • Capital raises through convertible debt and private placement offerings
  • Corporate governance
  • Responding to governmental/regulatory actions
  • Product recalls
  • Resolving business disputes and/or threatened class action matters
  • Mergers and acquisitions

Green Business

Bill also leads the firm’s Green Business practice group — an experienced group of attorneys advising and supporting companies that value health, the environment, and a sustainable economy. His green business clients include 1% for the Planet, B Corp members, public benefit corporations, and other companies that focus on sustainability issues.

Litigation

Bill has more than two decades of experience litigating matters in state and federal court. Since joining the firm’s litigation group in 2002, he has represented local and regional clients on matters including contractual disputes, unfair business practice claims, false/misleading labeling and advertising, shareholder and/or partnership disputes, environmental contamination claims, product liability, toxic tort, and eminent domain disputes. Drawing upon his experience, Bill regularly counsels clients on risk analysis, litigation strategy, dispute avoidance measures, and pre-trial dispute resolution. If informal resolution cannot be achieved, Bill advances his clients’ interest through trial.

Litigation

  • Obtained favorable settlement of class action lawsuit involving alleged violations of Unruh Act.
  • Obtained defense verdict for client in breach of personal guaranty action.
  • Member of trial team that obtained defense verdict for client in employment dispute involving claims of discrimination and retaliation.
  • Second-chair of trial team that secured dismissal of action arising from real estate action and alter ego claim following several days of trial.
  • Obtained favorable settlement of dispute between shareholders of privately-held company pertaining to the ongoing operation and management of company.

Green Business

  • Served as outside general counsel to internet-based client, advising client on all matters ranging from contract negotiations/drafting, application for and enforcement of trademarks, and general employment matters.
  • Helped organize media-based client as limited liability company.
  • Revised contract template documents for energy efficiency contractor.
  • Advised leading Bay Area ice cream maker in trademark matters and licensing agreement with professional athlete.
  • Assisted homeowner in resolving dispute with neighbors over construction of solar array in conjunction with complex green building home remodeling project.

East Bay Regional Parks District Foundation Board

  • President, 2014 to present
  • Member, 2008 to present

Alameda County Bar Association

Richmond Economic Development Commission

  • Chair, 2008 – 2010
  • Vice Chair, 2007 – 2008
  • Commissioner, 2005 – 2010

Richmond General Plan Advisory Committee

Healthy Child Healthy World

  • Board of Directors, 2009 – 2011

Rosie the Riveter Trust

  • Counsel to the Board, 2007 – 2008

Bay Area Air Quality Management District Spare the Air Leadership Committee

  • Member, 2009 – 2012
  • Selected for inclusion in Northern California Super Lawyers magazine Rising Stars list, 2010-2012
  • “Rella Lossy Professional Achievement Award, Marketing Attorney,” Legal Marketing Association – Bay Area Chapter, 2010

Publications

Food litigation 101: Non-functional slack fill… are you up to speed?

Food litigation 101: Non-functional slack fill… are you up to speed?

08/11/2017 | Food Navigator

Food and Beverage attorney Bill Acevedo was quoted in the article “Food litigation 101: Non-functional slack fill… are you up to speed?,” which was published on Food Navigator. Does the…

Full Article
Litigation Trends: An Overview of Ongoing Concerns for Food & Beverage Manufacturers

Litigation Trends: An Overview of Ongoing Concerns for Food & Beverage Manufacturers

03/14/2017 | William C. Acevedo

While the FDA monitors food products to ensure compliance with the Federal Food Drug & Cosmetic Act (Act), resource constraints limit the FDA’s reach. Yet, ask any food company —…

Full Article
California Supreme Court Shifts Gears on “Reverse CEQA”

California Supreme Court Shifts Gears on “Reverse CEQA”

01/25/2016 | Garret Murai

[Editor's Note: This post originally appeared on www.CalConstructionLawBlog.com.]   The California Supreme Court has shifted gears on so-called “reverse CEQA” under the California Environmental Quality Act (“CEQA”). The Supreme Court,…

Full Article
Date Category Publication Title
05/13/2014 Publication Wendy Manley

2014 IGP Challenge Filed
01/15/2015 Publication Employment Practice 2015 Brings an Assortment of New Employment Laws
03/01/2018 Publication Trusts and Estates Practice Group 2018 Summary of Changes to Income Tax for Corporations and Pass-Through Entities

Events

B Corporations: Redefining Success in Today’s Economy

B Corporations: Redefining Success in Today’s Economy

12/04/2013 | Impact Hub Oakland

On Wednesday, December 4, 2013, Ryan Honeyman of Honeyman Consulting and Wendel Rosen attorney Bill Acevedo will present "B Corporations: Redefining Success in Today's Economy," at Impact Hub Oakland popup,…

Full Article
The New Form of Business: The Benefit Corporation

The New Form of Business: The Benefit Corporation

05/21/2014

Wendel Rosen business attorney William Acevedo co-presented a webinar, "Benefit Corporations: Model Legislation, Policy Considerations, and Distinctions of Certified B Corp Status," on May 21, 2014 that discussed the legal frameworks…

Full Article

News

Trump Food Safety Proposal Unlikely To Have Legs

Trump Food Safety Proposal Unlikely To Have Legs

06/26/2018 | Law360

[This article was originally published on June 25, 2018 in Law 360.] Click here to read article "Trump Food Safety Proposal Unlikely To Have Legs" [subscription required], in which Food…

Full Article
Miyoko’s Kitchen Sued Over Vegan Butter Labels: “Products Bask in Dairy’s Halo”

Miyoko’s Kitchen Sued Over Vegan Butter Labels: “Products Bask in Dairy’s Halo”

11/02/2018 | Food Navigator

Food & Beverage Practice attorney Bill Acevedo commented in this article published by Food Navigator on November 2, 2018. The article explores a recent lawsuit filed in New York against…

Full Article
CBD is Growing Fast, but Several Hurdles Could Slow Progress

CBD is Growing Fast, but Several Hurdles Could Slow Progress

06/07/2019 | Food Navigator

Wendel Rosen attorney Bill Acevedo is quoted in the article “Soup-to-Nuts Podcast: CBD is growing fast, but several hurdles could slow progress,” which published on June 7, 2019 in, Food Navigator….

Full Article
Bill Acevedo Offers Insight into Cannabis-Infused Beverage Market

Bill Acevedo Offers Insight into Cannabis-Infused Beverage Market

10/24/2019 | Benzinga

Wendel Rosen Partner Bill Acevedo spoke with Benzinga recently, offering his perspective on cannabis-infused beverages. With newly approved cannabis products, including beverages, entering the market in Canada, Bill suggests watching…

Full Article
Date Category Publication Title
10/24/2019 In the News Benzinga  Bill Acevedo Offers Insight into Cannabis-Infused Beverage Market

Education

Boston College Law School,
J.D.

Rutgers University;
B.A., English/Political Science

Admissions

State Bar of California

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