Lydia Bednerik rejoined the firm as marketing director in November 2002. She previously served as the firm's marketing director from 1995 to 1998. Lydia returned to the position after a stint as a freelance marketing consultant and two years with Blattel Communications, a San Francisco public relations agency specializing in work with professional service firms. In 2006, Lydia served as president of the Legal Marketing Association - Bay Area Chapter. In 2011, Lydia received the LMA - Bay Area Chapter "Rella Lossy Marketing Professional of the Year" Award, recognizing her professionalism and career-long contributions to the practice of law firm marketing. Lydia has spoken and written on legal marketing subjects including green initiatives in law firms, client relationship management (CRM) software and implementation, ethics and social media. She holds a B.A. from University of California, Santa Cruz.